Seeing as Jira Service Desk is the main support channel for most of the companies which use this software, we should consider setting a customer satisfaction survey there as well. Source: Customer Sure Jira Service Desk and customer satisfaction survey It'll be easier not only for the customers but also for us when going through the answers. Customer Sure analyzed tons of survey requests and noticed that the surveys with six to nine questions have the lowest abandon rate. However, we need to remember that these questions can't be difficult to answer - they should be five-scored questions, where the client doesn't have to think too much and write too much. Good news, we don't have to ask too many questions to get the necessary feedback. Measuring customer satisfactionĪfter going through the support process, it's good to know how our customer assesses it. What's more, our brand image benefits from it as well, because we show that we care for the clients and want to hear what they have to say to make their experience with our business as smooth as possible. By collecting feedback after their every interaction with our business, we gain insight about how our brand is perceived and what we should improve when it comes to support process, product or even documentation. We should remember that 64% of consumers pay more attention to customer experience than to price. However, to learn our lesson, we need to know what went wrong during a customer's experience with our product, support, or brand in general. "Your most unhappy customers are your greatest source of learning," Bill Gates once said.
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